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iCross Studios
Website Management
Video & Graphics
Content Management

How Do We Create?

Anchored On Concerns

What are the pain points? Or the opportunities sought?

What are we addressing? Equally, what are we not addressing? The focus must be clear. When limits are set, powers are unleashed!

Anchored On Context

What is the playing area? And who are the players?

The niche market has to be set. A newbie can swim across a pool. A triathlete across a lake. And both needs to know their water condition.

Anchored On Connection

What is the appropriate social media? The appropriate tone and length?

It is an age of plurality. And the technology and algorithm made it possible to target a specific group or mingle with your own kind. The ability to connect now has never been this precarious... and powerful.